A sustainable way to “advertise” your website is through the SEO. Thus, we were able to create a regular audience, contributing to its success.
If the SEO It's something new, take a look at it. our article Introduction on this subject.
Why is SEO important?
Search engines are used by millions of users every day looking for an answer/solution to their problems.
Note 3 interesting facts about the current reality:
- About 70% B2B relationships start their buying process through a generic search (Search Engine Journal)
- About 89% of online shoppers, do research before making big purchases (Retailing Today)
- About 93% Online experiences start with a search engine.TechJury)
These 3 facts only serve to demonstrate the drastic change that has occurred in recent years on how we buy products, especially now, during the COVID-19 pandemic.
What is a search engine?
One of the best-known search engines around the world is the Google And that makes this one the more relevant search engine to increase your traffic website.
What is not exactly common, is the notion that the Google is just an index of the pages in the Internet. What this means is that when we make a search in the Google, we are actually doing a search on their index and not on the Internet. Hence the Google to be able to give you the demand results almost instantaneously.
Remark
Most of the pages that appear on Google and other search engines belong to a niche, which is not called here.
The goal of SEO is for your website be one of the results that the Google offers.
Benefits of SEO
1. SEO cheap compared to paid ads
SEO It just requires investment of regular time in creating good content and a good deal of patience on your part. By being able to appear at the top of search engine search results you will see good traffic growth in your search engine. website. And this without the need to pay for ads.
According to the content of your website matures and with the creation of backlinks to the pages of your website, your website will gain authority in the specific theme.
2. SEO builds greater credibility and brand authority
The truth is that most people trust the first result they see after entering a certain keyword in search engines such as Google. By achieving this position in the search Google, your website It becomes a brand that is trustworthy.
O Google filters content based on guidelines well defined with updates regular in their algorithm. These updates the algorithm defines when and where the search engine shows a given website at the top.
This makes users receive the most relevant content to their search, hence users trust the first results of the search. And also why these sites demonstrate greater credibility than websites with a lower rating.
3. Your website You need to be on the first page of Google
Your website It needs to be on the front page organically. Most people never do scroll on top of the first page of results. This means that if your website is not appearing on the first page of the google You're losing potential clicks and traffic.
It is proven that getting a position on the first page of search results causes more traffic in the website.
4. Good results require minimal maintenance when it comes to SEO and long-term benefits
When compared to paid ads such as Google Adwords, the effects of SEO They are long-lasting and don't end suddenly like advertising campaigns.
Of course, there are techniques that guarantee good results in Google searches, but that can cause your website is removed from the search results Google, therefore These techniques should be avoided!
However, please note that the content of your website It should be updated and SEO updated on a regular basis. Especially when it comes to viral issues.
If you are continually doing a good job SEO, it will be very difficult for your competitors to keep up.
5. Your competitors may already be performing SEO correct and reap its benefits
Already having some idea of the benefits of SEO and as it is extremely valuable, it is necessary to be aware that some of its competitors may already be on board the train of the SEO and taking advantage of its benefits.
If you are starting from the starting line, with some delay compared to your competitors, you will need to practice catching, and you need to be sure that you are optimizing the content of your game. website with the correct keywords.
At first it's best to start with keywords that attract modest traffic and climb the mountain, which is the results pages of the website. Google, from there.
In conclusion...
Taking into account all the information mentioned above, if you are not actively optimizing your website to work well with search engines, you will then be limiting their potential performance.
A Creathing it is a digital agency and is a optimisation SEO one of the services offered, We are available to help you with your success. website.
