Nowadays it is significantly more difficult to reach a position on the first pages of search engines, compared to 10 years ago due to the appearance of more and more competitors in the digital world. But that doesn't mean you can't rank well for certain types of keywords.
SEO is an integral part of the digital strategy of any digital project.
What is SEO and how will it benefit you?
SEO = Search Engine Optimisation or Search Engine Optimization.
SEO It comes down to the practice of increasing the quantity and quality of organic traffic that our website receives through organic search results.
So let's break this definition down and look at it in parts:
- Quality of traffic: We managed to attract visitors from all over the world, but if these visitors come to our site because the Google Tell them we're apple sellers when we actually sell oranges, that's not quality traffic. Instead we have to attract visitors who are genuinely interested in our offer;
- Amount of traffic: When we get the right people to visit our website through search engine search results, more traffic is better;
- Organic traffic: Represents all traffic from our platform over which there was no cost to obtain.
O objective from SEO is the increase of the ranking of your page in search engines such as the Google or Bing. This is done by optimizing your website through keywords and with a good user experience in mind.
By focusing on the users of your website, you should answer your questions/doubts/demand with quality and relevant content to ensure a good starting point to increase your SEO and classification in Google. Remember, your content should be optimized based on the keywords that are relevant.
This means that the choice of the right keywords is the King factor if we want to attract users who represent our target audience.
How do search engines work?
A search engine, from a simplified point of view, is a program that uses certain search terms to search websites. When we search a search engine, it searches its own database for information in order to find what we are looking for.
After searching your database, the search engine shows us a results page (SERP – Search Engine Results Page). SERP they are then listed on the basis of their relevance and geographical location.
From a more technical point of view, a search engine has a “crawler” which gathers information about all the content you can find on the Internet. These crawlers gather all this information in the search engine and build a index on the results pages.
This index it is then analyzed by an algorithm delineated by the creators of the search engine that tries to find the compatibility of this information with your search.
There are many factors involved in such an algorithm. If you want to know more about this specific field, Here's an article that shows how a group of experts rated its importance.
Why is SEO important for your website?
SEO is beneficial in the long run because quality traffic increases the likelihood of generating a higher percentage of interaction with your visitors website. Implementing a good strategy SEO has an extremely low cost relative to return, mainly requiring regular investment in content and understanding of best practices SEO.
A good ranking in search engines creates the perception, in potential customers, that your website is an authority in a certain area.
Good SEO It generates traffic constantly. Traffic paid, in addition to the associated cost, for the moment we stop paying for it. When creating content web with SEO in mind, you'll be able to reach your target audience more accurately by building content based on relevant keywords.
Now that you know what the SEO and why it is an important factor for your digital strategy, but you still feel insecure about how to act in this field, we have more articles about this field on our blog.
However, feel free to contact us. One of our strengths is precisely Digital Marketing and we are available to discuss and outline a strategy for your digital platform.
